Tag: search engine optimization tools

Search Engine Optimization White Hat SEO

Search Engine Optimization White Hat SEO

Search Engine Optimization Strategy and SEO Tip and Tricks
Search Engine Optimization Strategy and SEO Tip and Tricks

White Hat Search Engine Optimization (SEO): Structured Web Data for Libraries

“White hat” search engine optimization refers to the practice of publishing web pages that are useful to humans, while enabling search engines and web applications to better understand the structure and content of your website. This article teaches you to add structured data to your website so that search engines can more easily connect patrons to your library locations, hours, and contact information. A web page for a branch of the Greater Sudbury Public Library retrieved in January 2015 is used as the basis for examples that progressively enhance the page with structured data. Finally, some of the advantages structured data enables beyond search engine optimization are explored.

Keywords

search engine optimization; structured data; schema.org; RDFa

(ProQuest: denotes formulae omitted.)

SEO White Hat Introduction

Search engine optimization (SEO) has acquired an unsavoury reputation through its association with spammers who want to sell you snake oil that will help your website rise in the ranks of search engine relevancy. Web rings, spam comments on blogs, and other underhanded tricks have cast aspersions on the perfectly valid pursuit of trying to make your content and services discoverable by people who might benefit from it. The term hackers was once a term associated with those who were simply interested in how technology works and how to make it work better, until it was spoiled by association with unethical actors who wanted to steal content or make lives miserable. Now, however, the developer community has reclaimed the term by differentiating “white hat” hackers vs. “black hat” hackers. So, too, are web developers reclaiming the term SEO by differentiating “white hat” SEO vs. “black hat” SEO.

In this article, I introduce you to some of the basic properties of a website that you need to look at from a white hat SEO perspective to make it easier for your prospective audience to connect to your library and its resources. This article uses examples drawn from a real library website. I encourage you to compare those examples with your own site as the article progresses.

SEO Prerequisites

Before addressing the addition of “structured data” to websites, there are a few prerequisites for improving website discoverability that you should first consider.

robots.txt

A “robot” is a computer program that crawls through websites to extract content and to process it for some purpose. Search engines like Google and Bing use robots to harvest content from sites so that they can serve up links to your pages, images, and library resources in search results; other robots might be interested only in product information so that they can tell you the cheapest place to buy something online. Even though they are computer programs, however, robots are easily confused.

For example, if a robot finds a search results page on your catalogue that lists thousands of results for the term “fish” based on a search result URL like http://catalogue.example.com/results?term=fish, it will dutifully crawlthrough all of the returned records. Each record may have a URL like http://catalogue.example.com/record/1?term=fish that maintains theoriginal search term “fish”. If the robot subsequently finds a search results page for the term “fishing” based the search result URL http://catalogue.example.com/results?term=fishing that, due tostemming, returns the same records as the term “fish”, it will dutifully crawl through all of the records again because the URL http://catalogue.example.com/record/1?term=fishing differs.

Humans can discern that the record details page for each result will display the same record, and that (if anything) the list of related search results might change on that page without affecting the substantive content on the page. Robots, in contrast, can find it extremely difficult to predict what content these links will return without human intervention. Providing guidance for robots is one of the roles of a webmaster, and while most search engines offer administrators control through “webmaster tools” interfaces, it is cumbersome to repeat those steps for every search engine of interest

SEO Rules
SEO Rules

SEO White Hat Tip and Tricks

as Alexatmedia Usually Provided in Each post, SEO Tip and Tricks,  Search Engine Optimization is a huge process so If You Are Working On Optimize a Big Size and pages Website Then You Need To Use SEO Tip and Tricks To Make It Easy For Your, So What you Can Do If You Working On a big Project Like “OLX” Or “Amazone”, Then You Need a plan Then You Need a team Work, But What If You Want To Do It With your Self Only, Then You Have To Complete Reading.

SEO Plan :

SEO Plan For That Kind Of Shopping Websites Will Depending On Social Signal More Than Backlinks, But To Cover Social Channels You Have To Do Two Things, first if You are using WordPress It Will Be Easy all You Have To Do Is Install “Social Network Auto Poster Plugin” and we advice You With Pro Version Because It Contain a lot Of Create Features, But If The Website With Special Program Design, Then You Have To Do On Of Two Things “1-ask Developer To Add Social Share bottoms and make it auto share, or You Need a team Work To Do It Manually”.

That Was Social Signal With an Easy Way .

digital marketing
digital marketing

The Next Step In SEO Plan is Content :

as The SEO Professionals Say :Content Is The King , So You Have To Focus On High Quality Content, With Keyword Density Between 3 :5 % Of The Article “Alexatmedia Content Secret : Try To Use 5 Keywords In The Article With Density For The Main Keyword 3 :5 % and For Sub main Keywords Make It  2.5 % No More No Less”

-Write The Long Of The Article Depending On Analysis Of You Competitors Content, and Find Your Way To Rank On That Article “The Second Alexatmedia Content Secret : Create Long Article To Get Rank and Create 5 Articles To Serve and Help That Main Long Article To Get Ranking Easier ”

Search Engine Optimization Is a Game So Keep up To Date With The Updates Of it “

“Search Engine Optimization Not Complex It Just Has Some Rules You Have To Follow “

“Put Your Own SEO Strategy and Follow It “

“Alexatmedia The Home Of SEO “

Search Engine Optimization Through Chris Interview

Search Engine Optimization Through Chris Interview

search engine optimization strategy
search engine optimization strategy

An interview with Chris Sherman About Search Engine Optimization in 2011

As Executive Editor of Search Engine Land Search Engine Land , Chris Sherman is Extremely knowledgeable About search engine optimization (SEO). He Has Been Involved In Various Forms Of Interactive Technologies For The Past 25 Years, Helping Companies Evaluate Their Search Engine Optimization ( SEO ) Efforts and Writing About The Newest Developments at Search Engine Companies as Google “Google Algorithm” & Bing & …Etc . As Part Of His Responsibilities at Search Engine Land The Biggest Search Engine Optimization News and Company , and In Tandem With Search Engine Land Editor in chief -Danny Sullivan One Of Search Engine Optimization Team , He Is Instrumental In Creating The Program For The Search Marketing Expo (SMX) Conferences Held around the world. At SMX, According To Its Website (Marketing Land Events), Sullivan and Sherman “Have Covered The Topics, Interviewed The Luminaries and Educated a Generation Of Search Engine Optimization Marketers.”

However, Sherman doesn’t Restrict His Interests To Search Engine Optimization Marketers. He is also a Champion Of Search Engine Optimization Professional Information, Frequently Speaking at Web Search University (Computers in libraries ). It was at the Spring 2011 University Where He Shared His Views With ONLINE as To Why Information Professionals Should Care About Search Engine Optimization ( SEO ).

Search Engine Optimization BASICS and  SEO Tips

When I asked Sherman about the Basics of Search Engine Optimization, he responded with a brief history lesson, explaining how SEO has become more sophisticated over the years. “Pre-Google, SEO was pathetically easy,” he says. It relied on putting words in a site’s metadata that led a search engine to think that it contained information that it didn’t. Google originally based its relevance rankings on the notion of quality links. During Google’s first 5 years, to gain high relevance in Google rankings, you concentrated on text-based optimization and having lots of high-quality links. That began to change as “black hat” optimizers moved in. These people try to outsmart Google and fool the Search Engine into thinking that a website is more relevant than it actually is.

Black hat optimizers are a minority, Sherman insists, but a visible minority that is dedicated to exploiting any vulnerabilities they find in Google relevance rankings. Most search engine optimizers are ethical, responsible, “white hat” practitioners.

google search engine optimization
google search engine optimization

Search Engine Optimization Grown

Yet even well-known companies can be caught in unethical behavior. Take J.C. Penney, for example. The New York Times printed an article (“The Dirty Little Secrets of Search”? by David Segal, Feb. 12, 2011) that revealed that searches for most consumer products, from dresses to bedding, put J.C. Penney at the top of Google results for months, something particularly critical during the Christmas buying rush. Once Google, largely in the person of Matt Cutts, head of Google’s webspam unit (https://www.mattcutts.com/blog/), realized this, it took “manual action,” which demoted J.C. Penney’s listings drastically. This placement of J.C. Penney in a virtual penalty box lasted for 90 days. As of May 23, 2011, it is starting to show up in results lists for appropriate topics ( But For Sorry The Mattcutts Days Has Goon Without Return also Search Engine Optimizations In 2017 Get More Complex and a lot Of Google Algorithm Updates ).

[maxbutton name=”Alexat Media Package”]

Updates Of Search Engine Optimization Rules

Then there’s the content farm people who take advantage of Google’s emphasis on freshness. They publish hundreds of short articles a day, hoping to stay at the top of Google’s results because of the new updates. Google tweaked its algorithms with the Panda update, hoping to root these out. “Panda affected 100 million sites,”? says Sherman. Given these numbers, it’s clear that manual approaches, such as that used with J.C. Penney, don’t scale. Google will always prefer algorithmic solutions.

Reacting to black hat techniques, Google added, and continues to add, sophisticated algorithms as ( The Latest Google Update Called Fred Update In 2017 It Is Announce Google Update )  and rules to keep its rankings as objectively relevant as possible. Sherman admits that it’s far from perfect. The reason is simple: Google’s own popularity. Google searchers “are not a homogenous crowd.” With billions of searches, it?s simply not possible to satisfy every single searcher. How can Google intuit the intent of each search? It can?t, but its ongoing research into personalization technologies will help .

Search Engine Optimization With Alexatmeida SEO Company Has a Different Meaning, We have a Great Team Work Through Alexatmedia, Search Engine Optimization For The as a Lovely Game , all You Have To Do “Click On Order Bottom Then Set Back and Watch Alexatmedia Search Engine Optimization Teamwork Magic ”

 

Alexatmedia search engine optimization
Alexatmedia search engine optimization
Search Engine Optimization Through Chris Interview

Search Engine Optimization Through Chris Interview

search engine optimization strategy
search engine optimization strategy

An interview with Chris Sherman About Search Engine Optimization in 2011

As Executive Editor of Search Engine Land Search Engine Land , Chris Sherman is Extremely knowledgeable About search engine optimization (SEO). He Has Been Involved In Various Forms Of Interactive Technologies For The Past 25 Years, Helping Companies Evaluate Their Search Engine Optimization ( SEO ) Efforts and Writing About The Newest Developments at Search Engine Companies as Google “Google Algorithm” & Bing & …Etc . As Part Of His Responsibilities at Search Engine Land The Biggest Search Engine Optimization News and Company , and In Tandem With Search Engine Land Editor in chief -Danny Sullivan One Of Search Engine Optimization Team , He Is Instrumental In Creating The Program For The Search Marketing Expo (SMX) Conferences Held around the world. At SMX, According To Its Website (Marketing Land Events), Sullivan and Sherman “Have Covered The Topics, Interviewed The Luminaries and Educated a Generation Of Search Engine Optimization Marketers.”

However, Sherman doesn’t Restrict His Interests To Search Engine Optimization Marketers. He is also a Champion Of Search Engine Optimization Professional Information, Frequently Speaking at Web Search University (Computers in libraries ). It was at the Spring 2011 University Where He Shared His Views With ONLINE as To Why Information Professionals Should Care About Search Engine Optimization ( SEO ).

Search Engine Optimization BASICS and  SEO Tips

When I asked Sherman about the Basics of Search Engine Optimization, he responded with a brief history lesson, explaining how SEO has become more sophisticated over the years. “Pre-Google, SEO was pathetically easy,” he says. It relied on putting words in a site’s metadata that led a search engine to think that it contained information that it didn’t. Google originally based its relevance rankings on the notion of quality links. During Google’s first 5 years, to gain high relevance in Google rankings, you concentrated on text-based optimization and having lots of high-quality links. That began to change as “black hat” optimizers moved in. These people try to outsmart Google and fool the Search Engine into thinking that a website is more relevant than it actually is.

Black hat optimizers are a minority, Sherman insists, but a visible minority that is dedicated to exploiting any vulnerabilities they find in Google relevance rankings. Most search engine optimizers are ethical, responsible, “white hat” practitioners.

google search engine optimization
google search engine optimization

Search Engine Optimization Grown

Yet even well-known companies can be caught in unethical behavior. Take J.C. Penney, for example. The New York Times printed an article (“The Dirty Little Secrets of Search”? by David Segal, Feb. 12, 2011) that revealed that searches for most consumer products, from dresses to bedding, put J.C. Penney at the top of Google results for months, something particularly critical during the Christmas buying rush. Once Google, largely in the person of Matt Cutts, head of Google’s webspam unit (https://www.mattcutts.com/blog/), realized this, it took “manual action,” which demoted J.C. Penney’s listings drastically. This placement of J.C. Penney in a virtual penalty box lasted for 90 days. As of May 23, 2011, it is starting to show up in results lists for appropriate topics ( But For Sorry The Mattcutts Days Has Goon Without Return also Search Engine Optimizations In 2017 Get More Complex and a lot Of Google Algorithm Updates ).

[maxbutton name=”Alexat Media Package”]

Updates Of Search Engine Optimization Rules

Then there’s the content farm people who take advantage of Google’s emphasis on freshness. They publish hundreds of short articles a day, hoping to stay at the top of Google’s results because of the new updates. Google tweaked its algorithms with the Panda update, hoping to root these out. “Panda affected 100 million sites,”? says Sherman. Given these numbers, it’s clear that manual approaches, such as that used with J.C. Penney, don’t scale. Google will always prefer algorithmic solutions.

Reacting to black hat techniques, Google added, and continues to add, sophisticated algorithms as ( The Latest Google Update Called Fred Update In 2017 It Is Announce Google Update )  and rules to keep its rankings as objectively relevant as possible. Sherman admits that it’s far from perfect. The reason is simple: Google’s own popularity. Google searchers “are not a homogenous crowd.” With billions of searches, it?s simply not possible to satisfy every single searcher. How can Google intuit the intent of each search? It can?t, but its ongoing research into personalization technologies will help .

Search Engine Optimization With Alexatmeida SEO Company Has a Different Meaning, We have a Great Team Work Through Alexatmedia, Search Engine Optimization For The as a Lovely Game , all You Have To Do “Click On Order Bottom Then Set Back and Watch Alexatmedia Search Engine Optimization Teamwork Magic ”

 

Alexatmedia search engine optimization
Alexatmedia search engine optimization
Search Engine Optimization

Search Engine Optimization

Search Engine Optimization Service
Search Engine Optimization Service

Why Search Engine Optimization ?

Why You Have To Use Search Engine Optimization If You Would You would Like To Upgrade Your Business?, at The First Of all You Must ask This Question With another Way, When You Have To Use Search Engine Optimization ?, the Answer Is “Any Time As Fast As You Can”, Why ?, I Will Tell You In the Next Few Words Why  You Have To Use Search Engine Optimization as Fast as You Can, It Is Simply In The Last Few Years The Internet Technology Evolved So Fast, and We Notice a lot Of Shopping Website Lunched, also a lot Of Companies Websites Even Small Business at Home Be Online Through a Website Or Mobile Applications, It Make Life Easy “Easy To Order, Easy To Booking, Easy Buy Online”, Google Get Millions Of Search Process Daily “Did You Can Imagine How May People Looking For What You Sale”.

how to do search engine optimization ?

You Can Do Search Engine Optimization Throw Three Options Only

1- You Can Do It By Your Self Through Follow Alexatmedia Website and Learn SEO Tip and Tricks For Free

2- You Can Order Local SEO Services Or If You Hadn’t a Website and You Dream To Get a Professional One also You Want To Get High Legal Traffic and a lot Of Customers, If You Dreaming With Make all Of Your Products “Sold”, If You Want To Get Your Stores Empty , That We Can Do In “Alexatmedia” all You Have To Do Choose the Package Fit On Your Business Throw  Alexatmedia SEO Packages

[maxbutton name=”Alexat Media Package”]

3- You Can Get Paid SEO Course and Be a Professional In That Field Check In Here SEO Course

That Was The Answer On how to do search engine optimization , and As We Usually Do In Every Each Post We Published It Providing a Secret Of SEO “To Improve Your Website For Search Engines – 1-Collect EDU and GOV Backlinks , 1-Exchange Banners With Other Websites In The Niche , 3-Link Your Website To Unique Websites With High Authority, 4-Don’t Spam Just Add Your Links Gently Throw Forums in Your Same Niche, 5-Take Care About Your Social Signal There are About 350 Social Website Not Only ( Facebook and Twitter).

Follow Us For More Tip and Tricks About How To Do Search Engine Optimization .

Raking With Search Engine Optimization
Raking With Search Engine Optimization

What Is The Best Search Engine Optimization Tools ?

What Is The Best Search Engine Optimization Tools, at the First You Have To Know What You Need To Do With Search Engine Optimization Tools also Don’t Buy Subscription To Any Search Engine Optimization Tools Before You Watch Videos about It To Avoid Feeling Lost, Now If You Want To Make Keyword Research The Best Of What I Used kwfinder That Cost About 50$, and you Can Use Keyword Planner Provided From Google Through Google Adwords “For Free“, and If You Want To analyze You Competitors Backlinks You Can Use Webmeup It Is Free For Three Time Uses, But If You Want To Get all SEO Tools In One And Increase You Backlinks and Get Deep Analysis For Your Website and Your Compatitors Websites You Have To Use ahrefs It The Best Of The Best Of  Search Engine Optimization Tools That I Ever Use, ahrefs Provided a lote OF Great Options as “Backlink Profile, Site Explorer, Keywords Explorer, Content Explorer, Organic Search, Out Going Links, Paid Search, …etc Of The SEO Tools”

SEO Tools
SEO Tools

What Is SEO and How It Works ? Search Engine Optimization Definition

To Answer About What Is SEO and How It Works ? You Have To Know The SEO Process, Search Engine Optimization Is Improving For Your Website For Search Engines To Make It Deserve To Be In The First Page Of Google On any Niche, That Was Simple Search Engine Optimization Definition Then How It Works, To Do SEO We Have To Do More Then 250 Thing To Be Sure That Your Website Is Ready To Be In The First Pages Of Search Engines, as Example “Improve Your Existing Content and Add New, Improve Your Backlinks, Beat Your Competitors Backlinks And Contents , Check about 200 Factors To Make Your Website Reach The First Page Of Search Engines”, Yes I Seems Not an Easy Process But It Like a Game Or Puzzle For SEO Experts and Professionals, are You Still Not Using SEO Even Now “Then You Are Out Of The Real Competitions, also If You Think That You Hadn’t Competitors in Your Business Field Sorry But You Definitely Wrong, Make a Little Search On Search Engines and You Will Get Shock, Be Online – Get More Customers – It Takes Between 3 : 4 Months To Be a Brand Don’t Late any More Time .

alexatmedia logo
Alexatmedia logo

Be a Part Of Alexatmedia Clients Family

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization Service
Search Engine Optimization Service

Why Search Engine Optimization ?

Why You Have To Use Search Engine Optimization If You Would You would Like To Upgrade Your Business?, at The First Of all You Must ask This Question With another Way, When You Have To Use Search Engine Optimization ?, the Answer Is “Any Time As Fast As You Can”, Why ?, I Will Tell You In the Next Few Words Why  You Have To Use Search Engine Optimization as Fast as You Can, It Is Simply In The Last Few Years The Internet Technology Evolved So Fast, and We Notice a lot Of Shopping Website Lunched, also a lot Of Companies Websites Even Small Business at Home Be Online Through a Website Or Mobile Applications, It Make Life Easy “Easy To Order, Easy To Booking, Easy Buy Online”, Google Get Millions Of Search Process Daily “Did You Can Imagine How May People Looking For What You Sale”.

how to do search engine optimization ?

You Can Do Search Engine Optimization Throw Three Options Only

1- You Can Do It By Your Self Through Follow Alexatmedia Website and Learn SEO Tip and Tricks For Free

2- You Can Order Local SEO Services Or If You Hadn’t a Website and You Dream To Get a Professional One also You Want To Get High Legal Traffic and a lot Of Customers, If You Dreaming With Make all Of Your Products “Sold”, If You Want To Get Your Stores Empty , That We Can Do In “Alexatmedia” all You Have To Do Choose the Package Fit On Your Business Throw  Alexatmedia SEO Packages

[maxbutton name=”Alexat Media Package”]

3- You Can Get Paid SEO Course and Be a Professional In That Field Check In Here SEO Course

That Was The Answer On how to do search engine optimization , and As We Usually Do In Every Each Post We Published It Providing a Secret Of SEO “To Improve Your Website For Search Engines – 1-Collect EDU and GOV Backlinks , 1-Exchange Banners With Other Websites In The Niche , 3-Link Your Website To Unique Websites With High Authority, 4-Don’t Spam Just Add Your Links Gently Throw Forums in Your Same Niche, 5-Take Care About Your Social Signal There are About 350 Social Website Not Only ( Facebook and Twitter).

Follow Us For More Tip and Tricks About How To Do Search Engine Optimization .

Raking With Search Engine Optimization
Raking With Search Engine Optimization

What Is The Best Search Engine Optimization Tools ?

What Is The Best Search Engine Optimization Tools, at the First You Have To Know What You Need To Do With Search Engine Optimization Tools also Don’t Buy Subscription To Any Search Engine Optimization Tools Before You Watch Videos about It To Avoid Feeling Lost, Now If You Want To Make Keyword Research The Best Of What I Used kwfinder That Cost About 50$, and you Can Use Keyword Planner Provided From Google Through Google Adwords “For Free“, and If You Want To analyze You Competitors Backlinks You Can Use Webmeup It Is Free For Three Time Uses, But If You Want To Get all SEO Tools In One And Increase You Backlinks and Get Deep Analysis For Your Website and Your Compatitors Websites You Have To Use ahrefs It The Best Of The Best Of  Search Engine Optimization Tools That I Ever Use, ahrefs Provided a lote OF Great Options as “Backlink Profile, Site Explorer, Keywords Explorer, Content Explorer, Organic Search, Out Going Links, Paid Search, …etc Of The SEO Tools”

SEO Tools
SEO Tools

What Is SEO and How It Works ? Search Engine Optimization Definition

To Answer About What Is SEO and How It Works ? You Have To Know The SEO Process, Search Engine Optimization Is Improving For Your Website For Search Engines To Make It Deserve To Be In The First Page Of Google On any Niche, That Was Simple Search Engine Optimization Definition Then How It Works, To Do SEO We Have To Do More Then 250 Thing To Be Sure That Your Website Is Ready To Be In The First Pages Of Search Engines, as Example “Improve Your Existing Content and Add New, Improve Your Backlinks, Beat Your Competitors Backlinks And Contents , Check about 200 Factors To Make Your Website Reach The First Page Of Search Engines”, Yes I Seems Not an Easy Process But It Like a Game Or Puzzle For SEO Experts and Professionals, are You Still Not Using SEO Even Now “Then You Are Out Of The Real Competitions, also If You Think That You Hadn’t Competitors in Your Business Field Sorry But You Definitely Wrong, Make a Little Search On Search Engines and You Will Get Shock, Be Online – Get More Customers – It Takes Between 3 : 4 Months To Be a Brand Don’t Late any More Time .

alexatmedia logo
Alexatmedia logo

Be a Part Of Alexatmedia Clients Family